Privacy policy
Privacy Policy
Last updated: November 18, 2025
Introduction
The Saffron Merchant operates this website and all associated features, tools, content, products, and services to provide you with a curated shopping experience. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, use our services, or otherwise communicate with us. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
We collect personal information that identifies or can reasonably be linked to you. This may include your name, contact details, billing and shipping addresses, email address, phone number, payment information, and details related to your purchases and interactions with us. We also collect information about your device and browsing behaviour, such as your IP address, browser type, and how you navigate and engage with our website. Personal information may be provided directly by you, automatically collected through cookies and similar technologies, or received from service providers who assist us in delivering our services.
How We Use Your Personal Information
We use your personal information to operate and improve our services, fulfil orders, process payments, manage deliveries and returns, personalise your experience, and communicate with you. This includes sending order confirmations, delivery updates, responding to enquiries, and recommending products based on your interests. We may also use your information for marketing purposes, such as sending promotional emails or displaying relevant advertisements, unless you choose to opt out. Additionally, we use personal information to maintain the security of our website, detect and prevent fraud, and comply with legal obligations.
How We Disclose Personal Information
We may disclose your personal information to trusted third parties that help us operate our business. This may include payment processors, logistics and shipping partners, customer support providers, IT and security partners, and analytics providers. We may also share information when required by law, in response to valid legal requests, or to protect our rights and those of our users. In the event of a business transaction such as a merger or restructuring, personal information may be transferred as part of that process.
Security and Retention
We take appropriate technical and organisational measures to protect your personal information; however, no system can guarantee absolute security. We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to meet legal, regulatory, or operational requirements. This may include retaining information to process orders, resolve disputes, enforce agreements, or comply with applicable laws.
Your Rights and Choices
Depending on where you live, you may have certain rights over your personal information. These may include the right to access the information we hold about you, request corrections, request deletion, or receive your information in a portable format. You may also have the right to object to or restrict certain types of processing or withdraw consent where processing is based on consent. If you wish to exercise any of these rights, we may need to verify your identity before responding to your request. You may also opt out of receiving promotional communications at any time by using the unsubscribe option in our emails.
Complaints
If you have concerns about how we handle your personal information, we encourage you to contact us directly. Depending on your jurisdiction, you may also have the right to lodge a complaint with your local data protection authority or appeal a decision we make regarding your privacy rights.
International Transfers
Your personal information may be transferred, stored, or processed outside your country of residence. Where required, we will take appropriate measures to ensure that such transfers comply with applicable data protection laws and provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. When we update the Policy, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how your information is handled.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at letstalk@thesaffronmerchant.com or write to us at:
The Saffron Merchant
12 Old Bond Street
London
United Kingdom
For the purposes of applicable data protection laws, The Saffron Merchant is the data controller of your personal information.