Wholesale

Bringing the world’s finest saffron to those who value authenticity, craftsmanship, and purity.

Across centuries, saffron has travelled the Silk Road as a rare treasure—carried by merchants, celebrated by chefs, and prized by artisans of flavour and wellness. Today, The Saffron Merchant continues this legacy, offering wholesale partners access to saffron of uncompromising quality, verified authenticity, and unmistakable richness.

Whether you are a retailer, chef, wellness brand, or luxury gifting partner, we invite you to join us in sharing the world’s most cherished spice with those who appreciate true excellence.

Why Partner with Us

Pure Grade 1 Saffron

Our saffron is hand-picked at dawn, sorted with care, and selected for its deep crimson colour, intense aroma, and unparalleled potency. Each batch meets strict Grade 1 standards—the highest classification in the world.

Verified Authenticity

In a market clouded by counterfeits, The Saffron Merchant stands apart. Every strand we offer has been sourced transparently and ethically, with full origin documentation to ensure purity and provenance.
(If you'd like, we can also integrate Origin Approved authentication into this section.)

Elevated Packaging for Premium Markets

From our signature tins to our 8g gift sets, each product is designed to reflect the rarity and beauty of the spice inside. Retailers, boutiques, and gifting partners receive products ready for upscale presentation.

Reliable Supply & Consistency

We work directly with trusted saffron farmers to ensure a consistent supply throughout the year. Every delivery maintains the same high standard of colour, aroma, and flavour.

Flexible Wholesale Options

We offer competitive wholesale pricing across multiple formats:

  • 1g retail packs

  • 4g luxury tins

  • 8g gift sets with precision tweezer

  • Bulk saffron for culinary or manufacturing use (20g, 50g, 100g+)

Custom quantities and private-label options are available upon request.

Perfect for Retailers, Chefs & Curators of Quality

Our saffron is trusted by:

  • Fine dining restaurants & hotel kitchens

  • Boutique grocery stores & luxury food retailers

  • Wellness and apothecary brands

  • Corporate gifting companies

  • Private chefs and culinary educators

  • High-end gift shops and curated homeware stores

If your customers value authenticity, craftsmanship, and quality, our saffron will be a natural fit.

Our Commitment to You

We believe wholesale partnerships should be built on trust, traceability, and exceptional service. As a wholesale partner, you will receive:

  • Dedicated account support

  • Reliable fulfilment and timely deliveries

  • Priority access to new product releases

  • Marketing materials upon request

  • Exclusive pricing for high-volume customers

Begin Your Wholesale Journey

To request wholesale pricing, place a bulk order, or speak with our team, please contact us directly:

Email: letstalk@thesaffronmerchant.com
Address: 12 Old Bond Street, London, United Kingdom

We look forward to helping you bring the world’s purest saffron to your customers, your kitchen, or your shelves.